Logos with a creative, hidden meaning are the most successful. When a logo can incorporate a visual to better understand what and who the company is, what is the company's purpose, where they are located or who their target audience is, it becomes special. There are many successful logos without creative meanings like Facebook; simple but effective. But the logos that tell a story are the best kind. A logo that is really special is Google. Google was founded in 1998 and has become one of the most successful companies in the world. What is unique about Google’s logo is that it transforms. It has its standard logo which is spelled out in red, yellow, blue and green. Simple. But what is special is on Google’s search engine, the logo transforms to celebrate or pay homage to an historical event or person on a special day or week. Sometimes the words are transformed into animals or shapes that represent the letters. The Google logo is so strong that some letters can be completely
